Language
doesn't describe
reality.
It constructs it.
See it. Change it. Understand it.
▶ Watch demo
Based on an 8-module rhetorical framework by Oded Levy
Paste any text and unframe it. The tool reveals the structure, techniques, and intent behind any message.
See the rhetorical structure: what's loaded, what's hidden, how it's built to move you.
Turn it into a loaded question, one that hides an assumption you'd have to accept just to answer it.
Turn it into a moral fight, splitting people into good and bad rather than right and wrong.
The complete method is eight modules. Each one strips back another layer of a message.
16 years building brands across SaaS, health-tech, and consumer. The method is the applied layer of a complete 8-module critical-thinking curriculum I developed. I teach it to teams, classrooms, and newsrooms.
Work with me →Live sessions built on the 8-module method. For teams, schools, conferences, and newsrooms.
16 years building brands across SaaS, health-tech, and consumer. Guest on the Honest Reporting Canada podcast. Taught rhetorical framing to 8th-grade students. Author of a full 8-module critical-thinking curriculum.