See how language shapes reality — a method by Oded Levy

Try it yourself

Paste any sentence. Reveal its hidden rhetorical architecture in seconds.

500

This tool analyzes structure, not truth. It doesn't check whether a claim is accurate.

See the rhetorical structure: what's loaded, what's hidden, how it's built to move you.

Turn it into a loaded question, one that hides an assumption you'd have to accept just to answer it.

Turn it into a moral fight, splitting people into good and bad rather than right and wrong.

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Verdict

The framework · 8 modules

A message shown as stacked layers rising into a peak.

The complete method is eight modules. Each one strips back another layer of a message.

The Architecture

Why the message exists and what it's built to do.

The Filter

Slow the reaction. Question before you react.

The Numbers

Read statistics without being fooled by scale.

The Frame

How word choice bends what you perceive.

The Machine

How marketing manufactures desire.

The Map

How platforms monetize your emotions.

The Operating System

Turn it into a daily habit.

Live Fire

Apply the whole toolkit in real time.

About

Oded Levy. Brand Director.

16 years building brands across SaaS, health-tech, and consumer. The method is the applied layer of a complete 8-module critical-thinking curriculum I developed. I teach it to teams, classrooms, and newsrooms.

Work with me →

Speaking & Workshops

I give talks and workshops on how language and media are engineered to influence — and how to see it in real time.

Live sessions built on the 8-module method. For teams, schools, conferences, and newsrooms.

You Are Read By Everything You Read

How media is built to move you, and the habits that make you harder to manipulate.

The Anatomy of a Message

A live teardown of real headlines and ads using the 8-module method.

Critical Thinking in the Age of Algorithms

Reading framing, incentives, and intent — adapted for educators and students.

Who it's for

Corporate teams Schools & students Conferences Newsrooms

Background

16 years building brands across SaaS, health-tech, and consumer. Guest on the Honest Reporting Canada podcast. Taught rhetorical framing to 8th-grade students. Author of a full 8-module critical-thinking curriculum.

“Once you see the frame, you can't unsee it.”— Oded Levy

Invite me to speak →

Language
doesn't describe
reality.
It constructs it.

I teach this.

I give talks and workshops on how language and media are engineered to influence — and how to see it in real time.

Languagedoesn't describereality.It constructs it.

I teach this.

I give talks and workshops on how language and media are engineered to influence — and how to see it in real time.

Language
doesn't describe
reality.
It constructs it.